TRAINING
NEWSLETTER
INITIAL

Duration: 2 days

Price: €1600 excluding VAT

Distance learning

The added benefit of this training:
Aiola Informatique is Mailchimp Foundations certified

Mailchimp Certified

Boost your website sales. Communicate with your customers. Announce events. Track and retain your customers.

Business leaders, marketing managers, communications managers, account managers, event managers, web managers

Upon completion of the training, the trainee will be able to:
Create and send a newsletter
Communicate with their customers
Monitor their customers
Analyze customer behavior
Improve their sales

A training certificate will be issued to trainees who successfully complete their multiple-choice questionnaires.

The trainee may use this certificate as proof of completion.

THE TRAINER
The trainer is currently employed and manages client newsletters. The trainer is certified by the publisher.

DURATION
The training is organized over two 7-hour days, totaling 14 hours.

DATES
Dates are communicated to participants in writing.

TRAINING LOCATION
Online, using Microsoft Teams.

FEES
The cost of the training is €1600 per participant.

FUNDING
Contact us for more information.

Having a computer and an internet connection is required. Having a website is optional but recommended.

Training Registration Process:
Pre-admission Interview: a telephone interview with the trainer to assess the applicant’s skill level and motivation, including consideration of any disabilities and potential training adaptations.
Presentation of the applicant’s challenges and definition of the training’s professional objectives.
Submission of administrative documents: training program, course description, quote, agreement or contract, and requests for supporting documents.
Receipt of the complete registration file and verification of all required documents.
Registration must be finalized, with a complete file, at least 3 days before the scheduled start of the training.

An assessment will be held at the end of the session. This will be in the form of a multiple-choice questionnaire.

A training certificate will be issued to participants who have completed the entire training and who have obtained an average score of 10/20 on the assessment questionnaire.

Mise en situation
Création newsletter
Envoi de newsletter sur échantillon
Evaluation des résultats

Mailchimp software
Teams software
Course materials
Internet connection
Email address

If you require specific accommodations (physical or educational accessibility) to follow this training course, please contact us by phone or email : accessibilite@aiola.fr

At the end of each training session, you will be asked to evaluate the training you received. An overall rating is calculated based on these evaluations.
To provide you with the best possible information on the quality of the training provided, as perceived by participants, the website aiola.fr displays the results of evaluations by participants of past training sessions, provided that these sessions have been offered at least once.

The maximum number of participants is set at 4.

The minimum number of participants required for the training to take place is 1. If this minimum is not met, the date will be postponed, or the training may be cancelled. In either case, you will be informed in advance, and in the event of cancellation, you will be reimbursed for any payments made.

The conditions are specified in the training agreement or contract and the general terms and conditions of sale, which you can access on the website  aiola.fr

Satisfaction rate: 100%

1 The intern participated in this training

100 % trainees have completed the training

*** Last updated: 02/06/2025 ***

 TRAINING PROGRAM

  • Getting started with the tool, introduction to compliance

Understand the context

Define the objectives

Comply with the rules

Use opt-in contact databases

Comply with the GDPR

  • Audience management

Create an audience

Import an email list into an audience

Create an audience segment

Clean up an audience

  • Creating a newsletter signup form

Configure the fields

Customize a registration form

Embed a registration form

  • Creation of a survey and a poll

Form creation

Button creation

Publishing online

  • Using the studios and managing the library

Library and Media Management

Using the Studio

Editing Media

  • Setting up a template

Configure a template

Insert content (text, images, links, etc.)

Benefits of a template

  • Campaign scheduling and email integration

Set up a new email campaign

Define the subject line, sender name, etc.

Define the email layout

Insert your content (text, images, links, etc.)

Enter the recipients

Schedule and send

  • Analysis of results

Open rate analysis

Click-through rate analysis and optimization in emails

Track conversions